In The Irresistible Offer, Mark Joyner showed marketers, salespeople, and business leaders how to craft an offer that no reasonable person could refuse. But, that is only the first ingredient in Joyner's recipe for consistent sales success. In The Great Formula, he shows you how to:

• Create The Irresistible Offer
• Present it to a Thirsty Crowd
• Sell Them a 2nd Glass

The Great Formula has been used by every great business success in history - it works because it stresses simplicity and focuses only on those actions that get results. It's real-world, down-to-earth selling advice that's so straightforward even the smartest people often overlook it….but great businesses, whether they know it or not, use this formula everyday. As proof, Joyner examines successful companies and shows you how they used the formula to great success.

Plus, Joyner includes his most effective selling tips and tricks as he shows you how to:

• Use word of mouth to turn satisfied customers into free advertising
• Find the perfect potential buyers for your product
• Increase your profits by selling even more product on the back end

The Great Formula is simple because, as Joyner shows, success is never complicated. It's only a matter of seeing, with clarity, which simple actions will render the desired result and then taking those actions with zeal. Regardless of what you sell, this time-tested system can be applied to any business-even yours-in any industry.